Guideline Publications is the publishing arm of the Regal Group. Guideline publishes Scale Aircraft Modelling, Military Modelcraft International, World at War and Toy Soldier Collector which are now available in hard copy and digital versions. We also produce our specialist 'Warpaint' books and associated books Aircraft and Armour along with many bookazines. We have our own shows - London Toy Soldier Show and London Plastic Modelling Show
If you click on the relevant magazine covers below, it will take you to the particular website.
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Scale Aircraft Modelling
Scale Aircraft Modelling is the only title on the newsstand to address the needs and issues of the modern age, providing a focused and essential content that is aimed to complement rather than compete with internet access.
The magazine presents preview material, features and full build reviews with a cross section of modelling, historical and reference. SAM makes best use of its pages with original research, thoughtful and incisive editorial, and an all-embracing approach to the hobby that invites readers to 'look what you can do' rather than 'look what we can do'.
Printed on high quality stock the magazine offers a unique 8-page 'subscribers section' that adds even more to the busy content of a magazine that recognises white spaces belong only at the North Pole, that a magazine is bought to be read, and that readers wanting only to look at big pictures of models will find them online rather than paying a cover price.
More content equates to more value, and more value has enabled us to buck the trend and increase our sales despite the most pessimistic predictions from non-print media. That's why SAM is the best all round scale aviation modellers magazine.
The modelling industry has been in constant evolution over the past fifteen years, and the advent of the Internet has played a significant role in linking modellers from all corners of the globe. Traditional print media needs to evolve along with the hobby and no other magazine is more aware of this fact than Military Modelcraft International. In the past three years, MMI has managed not only to reinvent its print personality, reaching new standards in print quality, design and writing, but has also established itself as the world's fastest-growing and most exciting armour modelling magazine. What's more it has also established itself as a serious on-line social media presence as well.
Experience and Vision
Military Modelcraft International boasts over 63,000 fans on Facebook. Reaching in excess of 80,000 individuals per week through Facebook, Military Modelcraft International can provide massive exposure to your products and services. With a reputation for quality and a team of highly talented international modellers, including the likes of Anthony Guarderas, Ken Abrams and Luciano Rodriguez, contributing top-quality builds and reviews, MMI offers the ideal marketing solution by combining the best that traditional print media has to offer with the progressive nature of the Internet experience.
A brand new magazine concept that we at Guideline are very excited about.
Published in co-operation with IBG of Poland, a major player in the plastic modelling world both as an importer and dealer and as a manufacturer of high quality injection moulded kits under their own brand, World at War brings together expert knowledge and injection moulding technology to bring you the ultimate kit and reference collection combined.
Yes, it's a kit, but it's also a magazine. The sixteen pages of each issue will include not only the instructions for the kit itself but also a comprehensive profile of the vehicle depicted with details on its history and development, its service use, and the equipment fit that makes it unique, as well as profiles of some of the military commanders under whom it was used.
This is not one of those skindeep generic part series' that glosses over those minor matters that make all the difference - The World at War is designed by modellers for modellers and recognises what it is that real enthusiasts are looking for in a kit, and as a publisher of magazines with some forty years' experience of providing expertise to the model-building community.
Guideline is proud to be a part of this venture. The magazine will focus on German Military equipment
moving forward and building into both an excellent reference library and a fine collection of models in 1/72. With ten issues, and ten unique and high quality kits, a year and a very competitive subscriber's offer The World at War is a publication you cannot afford to be without.
Toy Soldier Collector
Toy Soldier Collector is THE magazine for fans of 40-70mm figures, whether military or civilian, gloss or matte we have it covered. Our team of global writers from as far a field as Singapore, Australia, the USA, and of course Europe, cover every aspect of figure collecting, from high end museum quality painted metal figures to 'paint your own' metal and resin kits, as well as the ever popular plastic 'toy soldier'. Not only does TSC cover everything new in the world of miniature figures but we also focus on the best of the past with in-depth features on famous figures and brands from the past 120 years of the hobby, including regular auction updates to keep readers up to date on on what is selling globally and for how much.
TSC also prides itself on being a true historical resource with plenty of military history based articles which are illustrated with not only original photographs and paintings but also dioramas of figures that recreate the important moments in history.
Now in our 14th year the magazine continues to go from strength to strength with both strong newstrade sales as well as direct subscriptions and not forgetting the TSC website and Facebook pages which often feature their own content separate to that of the printed publication.
We are proud to have always been, and will continue to be, a magazine produced by toy soldier collectors for toy soldier collectors!
Designed with both the aircraft enthusiast and the model maker in mind, the Warpaint titles try to establish as near as possible a comprehensive and accurate account of a single aircraft type within one set of covers.
* Complete and detailed history
* 1:72nd scale plan
* In detail pictures
* Kit, decal and accessory list
* Pages of superb colour camouflage drawings and photography
* Complete production list
* Squadrons, units and individual aircraft serials and codes
* Comprehensive specification
Apart from our Warpaint book we publish a range of Aviation and Military Books - Combat Colours, Camouflage & Markings aviation and military plus Airfile Publications.
This series of books has the exceptional editorial and production quality along with the expertise of our authors you demand from Guideline Publications and printed by our own Regal Group.
Are you interested in keeping and breeding reptiles, amphibians and invertebrates? Then Practical Reptile Keeping is the magazine for you! This monthly publication is full of dependable advice on caring for such creatures, drawing on the expertise of specialist contributors around the world. It will help to keep you up-to-date with new advances in the hobby, in terms of both equipment and husbandry techniques. The magazine is beautifully illustrated with stunning colour photography throughout, capturing the exotic and sometimes bizarre beauty of these creatures.
There are also informative articles about the amazing biology of members of this group, providing further invaluable insights into their care requirements too, and the latest news and research findings from around the world feature in every issue. Veterinary advice, competitions and the opportunity to see photos of your own animals in print are regularly featured in the magazine. If you want to stay in touch with everything that is happening in this exciting hobby therefore, then don't delay: subscribe today and take advantage of our special offer.
This new magazine will appeal to all those with an interest in pets - which adds up to more than half of the population of the UK! It provides fascinating insights not just into keeping pets, but why we keep them, and how we can benefit - mentally and physically - from so doing.
Remarkable stories from the world of pets are linked with trustworthy pet care advice, covering practical topics such as moving home with pets, and what you need to bear in mind when starting a new relationship with a fellow pet-owner. You may get on really well - but how do you maximise the chances of compatibility between your pets?
The UK's top selling pet author, David Alderton has put this publication together, ensuring that it is informative, interesting and up-to-date. It is illustrated throughout with stunning colour photography.
We run our own shows London Toy Soldier Show 3 times a year March, June & December and London Plastic Modeliing Show in December. We attend many shows UK, Europe and North America if you would like us to attend or advertise your show do contact us